If you’re in business in Hawke's Bay and you’re using social media to advertise your products or services, this event is for you.
The Advertising Standards Authority (ASA) is the regulator for all advertising in New Zealand. They set the standards and run the complaints process.
This event will focus on the advertising standards and how they apply to social media platforms.
The session will cover:
The Advertising Standards Authority's definition of an advertisement
Applying the ASA Codes (the standards) to advertising on social media
Identifying social media ads
Advertising risk areas e.g. alcohol, occasional food & beverage products and children, therapeutics & health
User-Generated Content and the advertiser’s responsibility
The importance of targeting tools
Managing complaints to the ASA
The Presenter: Claire Hofer, Advertising Standards Authority
Claire is the Advertising Standards Authority Education and Development Manager. She has been with the ASA for three years. She is responsible for developing and delivering education programmes on the application of the ASA Codes and developing resources to assist advertisers, agencies and media to understand and apply the codes.
Prior to joining the ASA, Claire was an Adjudicator for the Therapeutic and Health Advertising Pre-vetting Service for 8 years. She has also held a number of roles in sales, marketing and human resources. Although now based in Wellington, Hawke's Bay is her home town!
Spaces are limited.
$55+GST per person.
If you would prefer to be sent an invoice, please email: firstname.lastname@example.org
If you are doing business in the health and wellness industry, check out this industry specific session later in the day.